Bet you didn't know that Axe was first launched in FRANCE in 1983, did you? Kinda makes sense, though. Frenchies....shower in a bottle. Got it.
Leave it to Hugh to finally realize that this body fragrance thing was legit a mere 30 years later. Plenty of 65+ lady killers out there, I guess.
I do love the "Press to Play" tagline, though. It, ahem.... hits the spot.
Pretty sure sales of Zithromax are about to get a boost...
Each evening when I go for a run, I pass by the Maxwell House Coffee roasting facility. LOVE the smell it gives off. And it's pretty old-school to have a roaster in the backyard, eh? With that said, maybe I'm a little biased toward wanting to like this new campaign from Maxwell House for their French roast, but the writing and casting are brilliant. The plunger line is perfectly delivered.
I'm not the first person to question the long-term viability of Groupon, Living Social, et al. At some point, you've gotta wonder how they're going to sustain interest from businesses willing to give away the house in order to get an unsustainable sales bump.
And if you need any more proof that group deal sites are struggling to recruit businesses, check out this gem of an offer via Living Social this week.
Checked into a Kimpton Hotel recently and was reminded of their clever marketing tactics.
First, there's the free happy hour every night for anyone who's interested. Nice touch.
Then, after you've had a few pops and head back up to your room, Kimpton offers free WiFi - but only if you join their InTouch loyalty program. Bingo - just captured your info and you're in their CRM system.
And then on this last trip, I was presented this card when I checked in. $15 in "free" minibar items is obviously baked into the room rate, but it's still really clever. If only a single airplane bottle of Jack weren't $15....
No, it's not because of that annoying Nationwide dude. Nor the preponderance of (angry) left handed people in the workplace.
Check out which grocery categories grew exponentially last year - weight loss and energy drinks. Good lord, Americans...we are hungry and wired out of our gords!
Virgin announced recently that they're launching a line of lipstick. Interesting move given a mere three years ago Virgin closed a failed line of cosmetics retail outlets.
But it got me thinking...why are so many co-branding efforts shite?
For instance....
Why on earth did Ford produce the Eddie Bauer editions up until just a year or two ago? When was the last time you went into an Eddie Bauer store? I can't remember the last time I even saw an Eddie Bauer store.
And why, pray tell, is Range Rover launching a Spice Girls limited edition?
VW introduced a limited edition called the Fahrenheit a few years back. It was all juiced up and painted shock-orange. Know what would've been way cooler? The limited edition Fahrenheit co-branded with.....
Heck, for that matter, why hasn't someone like Revlon launched a line of nail polish with the Pantone colors of leading national brands? Tell me shades like Jack Daniel's, Willamette Valley Pinot Noir and Fanta Orange wouldn't fly off the shelves?!
