I laughed out loud the first time I saw the new Liquid Plumbr and Kraft salad dressing campaigns. But am I going to remember them in another few months? Doubtful.
Conversely, I remember a fantastic VW ad from a year ago that made me smile. Ditto the Coke Smile Machine - three years later.
And there is no doubt in mind that for years to come I'm going to remember Ron Burgundy doing an entire live news broadcast in Bismark, North Dakota this week. His movies make me laugh, but this made me smile.