But the marketing for the game sucks. It's predictable. I've seen the same ads redone over and over.
If the NHL (or Nike) would just do ads like this professional team in Finland, I might become a bigger fan. This stuff is outstanding.
The best hockey marketing I've seen in the US comes from.....Hawaii, of all places.
My advice to the NHL? Feature what folks want to see....the fights!
Because this stuff is boring....